emba magazine (emba雜誌)

http://www.emba.com.tw/

光是努力還不夠

http://www.emba.com.tw/ShowArticle.asp?atype=行銷業務

http://www.emba.com.tw/ShowArticleCon.asp?artid=7446

網路時代的成功行銷戰役網路時代的成功行銷戰役

Homework

LOGO design

Simplicity and Complexity
Old and new
Logo template

1. Select a bottle or can.
2. Use your name. Design a new typing.
3. Use your photo. Design a new logo picture.

Hand out it on Blogger AND bring the real objects on the final day (1/23).

http://images.google.com.tw/images?hl=zh-TW&lr=&um=1&sa=1&q=%E8%80%81%E5%95%86%E6%A8%99&btnG=%E6%90%9C%E5%B0%8B&aq=f&oq=&start=0

http://zh.wikipedia.org/zh-hk/%E5%8F%B0%E5%A1%91%E9%97%9C%E4%BF%82%E4%BC%81%E6%A5%AD

http://lh5.ggpht.com/greenlost/RzlDiHwXT8I/AAAAAAAAA6k/e7kXxmCYiRk/s800/%E5%8F%8D%E5%8F%B0%E5%A1%91v2s.jpg

http://www.energypark.org.tw/_admin/_upload/topGoal/GoalCom/133/photo4/%E5%91%B3%E5%85%A8LOGO.jpeg

http://images.google.com.tw/images?gbv=2&hl=zh-TW&q=logo&sa=N&start=90&ndsp=18

http://images.google.com.tw/images?gbv=2&hl=zh-TW&sa=1&q=google+logo&btnG=%E6%90%9C%E5%B0%8B&aq=f&oq=&start=0

http://images.google.com.tw/images?gbv=2&hl=zh-TW&sa=1&q=old+logo&aq=f&oq=&start=0

http://images.google.com.tw/images?gbv=2&hl=zh-TW&sa=1&q=+logo+design&aq=f&oq=&start=0

Martha Steward

http://www.marthastewart.com/community

http://devika.pixnet.net/blog/post/2058389

http://www.books.com.tw/exep/prod/booksfile.php?item=0010353542

http://www.hbrtaiwan.com/Article/article_content.aspx?aid=AR0000476

Media research

Who?
Where?
Why?
How?

http://www.cdnews.com.tw/cdnews_site/docDetail.jsp?coluid=141&docid=101021745

http://news.chinatimes.com/CMoney/News/News-Page-content/0,4993,130507+132010010100904,00.html

http://www.youtube.com/watch?v=vx4U6bDjNeQ

http://video.google.com.tw/videosearch?hl=zh-TW&lr=&q=101%E7%85%99%E7%81%AB%20&revid=796658859&resnum=0&um=1&ie=UTF-8&sa=N&tab=wv#

A photo and your information

Select a photo.
Describe all information that you see.

市場觀察與分析

http://www.isurvey.com.tw/

http://www.eolembrain.com.tw/Approach_07.aspx

http://bnext20.bnext.com.tw/Store_34

http://www.marthastewart.com/

NPO 與 IMC

http://www.youtube.com/watch?v=zVu9eawb1QY

http://www.youtube.com/watch?v=eIwBHVw1BGY

http://www.wretch.cc/blog/kidsmile/12005834